What We Know

History of the Landmark

To learn more about the incredible history of the Methodist Home for the Aged, now the Hebron SDA School, at 914-920 Park Place in Crown Heights, Brooklyn, read the whole story here. The Methodist Home building complex and its grounds received national and state landmark designation in 2011. They are included in the 2011 Crown Heights North Phase 2 Historic District, as designated by the Landmarks Preservation Commission (LPC).

Construction of the oldest part of the complex dates back to 1889. The then-called “Home for the Aged” was born out of a sense of charity and social consciousness. Since its initial construction, the edifice has been considered the crown jewel of the neighborhood.

Today it is the only remaining 19th century institutional building in the district, and is the neighborhood’s finest example of a Romanesque revival building.

Since 1911, people walking down Sterling Place between New York Ave and Brooklyn Ave have gazed at this view.
If developers have their way, views of the picturesque Home from the sidewalks of Sterling Place will be lost forever.
No one will ever see this again. No one will ever be able to take a picture like this again.
Instead, they will see this:
Rendering of proposed building by Hope Street Capital


The Northeast Conference Corporation of Seventh Day Adventists has entered into a contract with 959 Sterling Partners LLC/Hope Street Capital LLC to demolish the south wing of the landmarked building and sell the back portion of the lot on Sterling Place, between New York and Brooklyn Avenues. Hope Street Capital has filed plans with the New York City Department of Buildings to construct a seven-story apartment complex with approximately 182 units, totaling 159,425 sq. ft. Their original plans for the site can be viewed and downloaded here, and the (nearly identical) redesign submitted in March 2021 can be seen here.

The developer’s plan would require demolition of the south wing of the historic complex in order to create a separate lot on the Sterling Place side of the campus.

Scale and Design

Note the wildly inappropriate scale of the proposed plans compared to the adjacent row houses, which are half as tall. The development would be 81.5’ at its tallest, 350’ in length and 65’ wide. It would be built to the full extent of the lot, taking up half of the residential block and definitively breaking the established street wall rhythm.

The development will completely obscure the historic Home from view on Sterling Place, and would also dwarf the school when viewed from Park Place or New York Avenue.

The modern, monolithic design is incompatible with the aesthetic of the block and neighborhood. Two types of brick and triangular gable designs on the western section are a feeble attempt to reference the architecture of our historic district. A brick veneer does not do justice to the majority limestone and brownstone construction on the street with their intricate detailing.

The development is clearly not in keeping with our landmarked district’s urban planning, aesthetics, spacing, and rhythm.

Environmental Impact & Community Health

The environmental impact from the proposed development would be hugely detrimental to the residents of Crown Heights North. In a neighborhood that is already highly stressed, the proposed development would remove green space, create a heat island, affect airflow, intensify noise, and greatly diminish the capacity of the surrounding sewer system to handle storm water runoff. Hope Street has given no indication that they are mindful of the community’s health and well-being. Given the outsized impact communities of color have suffered from environmental racism in Brooklyn and elsewhere, it is outrageous that the proposed development has no green initiative.

The health of neighborhood residents is at stake. The proposed layout is much too dense, accelerating the spread of disease, and the increase in traffic patterns will negatively impact air quality.

Prospective Tenants

Out of 182 units, 160 appear to be one-bedroom apartments totaling on average 540 square feet (while the average NYC one-bedroom square footage is 750). Considering the unit sizes and the lack of amenities, it is clear this development is catering to young, short-term tenants who will not be looking to settle down and integrate into the community. The lack of larger apartments will do nothing to address the severe shortage of housing for families in this part of Brooklyn.

Hope Street Capital’s proposal is essentially a monstrously out-of-place dormitory, nothing but a callous monument to gentrification and speculative greed.

Affordable Housing

The developer has verbally indicated plans to set aside 30% of the units as “affordable,” but has repeatedly avoided specifying the cap on the Area Median Income (AMI) for the affordable units, nor put its commitment into writing.

We’ve done our own research: Hope Street says it plans to participate in what’s called the Affordable New York Housing Program in order to provide what it claims will be “affordable” or “rent-stabilized” apartments. In exchange for a big tax break that lasts decades, Hope Street must cap the rents on up to 30 percent of the units in the building for 35 years.

But Affordable New York is an upper-middle class subsidy. An individual earning up to $103,480 will qualify for an apartment through the program in 2020, and a landlord can charge as much as $2,700 a month for a one-bedroom unit — more than the vast majority of one-bedroom apartments in Crown Heights recently available on Street Easy.

This is much higher than what most families in North Crown Heights earn. Median income for Black households in the specific census tract where the church is located is only $41,699, according to the most recent Census Bureau data. In the census tract immediately south, across Sterling Place, it is just $29,605. Even if Hope Street were to price one-bedrooms at, say, $2,500 a month, that rent would exceed the median income for Black people in the southern census tract.

Want to find out more? Read our full fact sheet here.

Restoration of the Historic Structure

The developer’s plans promise a one-time restoration of the façade of the old Home, which is likely a major selling point for the current owners, who have struggled to finance this necessary exterior work on their landmarked property.

This is not the first time that Hope Street Capital has exploited the financial woes of a religious organization for their own gain. In 2019, they obtained a special zoning permit for construction of a 29-story residential tower at 809 Atlantic Avenue in exchange for the renovation of the nearby Church of St. Luke and St. Matthew, which was desperate for funds.

We understand the financial attraction for the Hebron Seventh Day Adventist School and have repeatedly offered to work with them to secure alternative financing that will not desecrate a beloved historic structure and irreparably damage our neighborhood. This development is not a viable solution. It is an unacceptable price to pay for repairs to the old Methodist Home.

Status of Sale

The sale has not been finalized; the developers have until the end of 2020 to get their project approved and close on the sale. The sale price is reported to be around $20 million. The memorandum of contract can be downloaded here.

Potential Profit

At current rental market rates, the project would be estimated to net approximately $450,000 / month, i.e. $5.4 million annually.

With the currently low interest rates and the neighborhood’s inclusion in Trump’s capital gains tax haven scam known as “Opportunity Zones,” the investors stand to make an obscene windfall, all at the expense of long-term residents’ quality of life.

Who’s Involved

Hope Street Capital is, in their words, “a real estate investment group dedicated to opportunistic investment and development throughout New York City.” They are headed by Jeffrey Gershon. Their offices are at 475 Park Avenue South in Manhattan.

They’ve hired a well-connected lobbyist, Tiffany Raspberry, to garner support for their plans.

One of the project’s architects, Everardo Jefferson, was recently awarded a seat on the panel of the Landmarks Preservation Commission (LPC), which is the very agency that must approve the project in order for it to move forward. While Jefferson recused himself from the LPC public hearing on October 20, we have unanswered questions about his potential influence outside of public hearings.

Chain of Approval

Both the Community Board 8 Land Use Committee and full Community Board 8 have now voted against the project by an overwhelming majority in both cases. However, CB8 is advisory only, meaning that they have provided their recommendation to the LPC, but it is ultimately the LPC that decides whether to approve or reject the project.

The LPC rejected the original design presented in October 2020. The developer is now back with a new design which you can view here, and will be presented to the LPC on March 16 at a public meeting at which the public cannot comment. We can however send letters ahead of the meeting, go to the Take Action page to send a letter in 2 clicks.

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